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5 Tips for Your Job Search

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As I have said many times, a job search is a marathon, not a sprint. So what are the five things you need to remember to keep doing, day after day, week after week, month after month? 1) Be Persistent -  Follow up on every lead, every new person you meet, after every meeting and after every interview. 2) Keep expanding your network  - You can always meet new people through volunteering, serving on a committee of your professional association, or your alumni chapter, or through a current contact. Deepen the relationship by meeting them for a coffee/tea and keep in touch once a month. 3) Check in once a week  with a friend, colleague or coach ...
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You've heard me say that there are only four ways to get a job and one of them is answering ads on the internet. But that will only get 10% of the job seekers a job. What about the rest of the 90% of you still looking? One of the other three ways is directly approaching a hiring manager in a company. This person is in a position to hire you, if there were a job, and if you were qualified. So the object is to get in front of as many people as possible before the job is even advertised. 1. Make a list of companies  you want to work for. This is your job target list - your marketing plan ...think of every company, association, non-profit or university where ...
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How to Optimize Your Site for SEO Rankings. Introduction to On-Page SEO Recently, someone asked me how to do SEO for a website. What a great question! But, one that has no easy answer. SEO, the well-known acronym for Search Engine Optimization, is the practice of setting up your web pages so they can be found more easily in search engines. While there are many search engines, Google is used by a large majority of searchers according to many sources. In fact, some research firms indicate that Google accounts for 90+% of searches. In essence, it is the defacto search engine champion. So, how does one help to ensure their web pages are more readily ...
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Data Security. It's all the rage. More accurately, rage is what happens when it happens to organizations. You can't go more than a week or two without a news headline popping up about how some large entity has been hacked and 3 million people had their personal information stolen. Unfortunately, the threat will continue to grow, both in sophistication and number of occurrences. As associations and non-profits, we need to ensure that security is at the forefront of our minds. It's often said, "It's not if, but when..." With that in mind, I thought I would share just a handful of tips that can help you and your organization deter would-be security breaches. This ...
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Content is just as much king today as ever before! People crave it, particularly chicken nugget-sized bits and pieces of it! But sometimes, we think we have run out of good content to share with our community. In today's social media society, sharing content is especially important, particularly if you want to lead the discussion and stay in front of your audience. But where do we find content when we think we have run out of ideas? The truth is, you probably have more content hiding in the cushions of those organizational sofas that you can imagine. Today's blog post includes a handful of tips and tricks to either find or generate content, whether for social ...
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You know what you want. You have a great resume and you're all set to job hunt. Right? Wrong! You need to update your LinkedIn Profile. Search firms, head hunters, and hiring managers are all searching on LinkedIn for their next hire. Here are five ways to make the most of your LinkedIn profile. 1) 140 characters  at the top of your profile. Don't waste this space with one simple job title. If you are looking for more than one job title, put in two or three. Add your top three to four skills. Hiring managers searching on those skills will lead them straight to your profile. 2) Summary-  Unlike a resume, the summary can be personal and passionate. Be ...
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Have you experienced any obstacles or roadblocks in your job search? All of us do at one point or another in the job search. Here are some common problems and what you can do to overcome them. 1) Can't decide on a job target . You may have an idea of what you would like to do, or a dream of becoming a particular professional. But how realistic is that? You need to do online research, and more importantly, talk to real people who do what it is you want to do. Nothing takes the place of talking to a person to find out what do they do all day, how did they get to that position? What education and experience does one need to do that job? Search on LinkedIn ...
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Preparation for an interview is crucial for your success as a job candidate. Not only must you be prepared to talk about your accomplishments and how you can help the company, you must also learn as much about the company, its mission, and culture as you can. Here are 5 ways to research a company and the people who will interview you: 1.Company website and company LinkedIn page. Learn as much as you can about the company purpose, history, issues and projects. Read the annual report to find out the highlights of the past year, the financials and other info the company wants you to know about. Review the section for investors to find out the score on where ...
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Greetings, fellow Association Professionals. The below article was written by Timothy J. Murphy, a colleague in association management. I don't know about you, but my son has always insisted that I eat and drink for a living. He's not too far from the truth. I thought this might be helpful as we move into the holiday season. Warm regards, Cate Brennan By Timothy J Murphy, CAE It started out when we were kids. The big event of the day growing up was dinner. That was family meeting time, and an opportunity to spend time together. Then as we got older, our first date was probably a dinner. To celebrate life’s milestones, we – you guessed it – go to dinner. ...
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After you apply for a job, or write directly to a company, chances are if they are interested, they will call you for a phone screening even before they call you for an in-person meeting. If the phone screening goes well, then they will call you in for the first interview. If that goes well, you will be called back for a second, or even a third interview. So, how do you prepare? 1. Research.  Make sure you visit the company website and learn about the goals and challenges of the company. Visit the LinkedIn profile of the person(s) who will interview you. Find out as much as you can. See if you have anything in common - school, interests, work place. For ...
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How Do You Tweet?

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It's staggering. Twitter is one of the most ubiquitous social media platforms today with approximately 328 million active users per month. That’s nearly the population of the United States! With a wide variety of users, some famous...and more not so famous, it is among this era's most prolific methods of communication. The uses vary tremendously and at different paces. Some users carefully craft their 140 characters and post occasionally while others use it to unapologetically convey their rapid-fire thoughts. On average, there are nearly 6,000 tweets per second of any given day. Although the hashtag was not invented by Twitter (Sorry, the chat rooms from ...
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In business, it's good to have friends who can help spread the word about one of your programs or events, membership drives, and/or other activities taking place in your organization. Word of mouth advertising and sharing of promotional information across networks and niches is incredibly valuable to any association that needs to reach beyond its own community. Many times, these types of cross organizational mentions are done without any type of attribution of where user traffic comes from or who generated an action such as someone signing up to attend a conference. Enter Affiliate Marketing. Affiliate Marketing is a strategy whereby a company or organization ...
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Running an association, foundation or other non-profit involves an incredible range of responsibilities. One has to be able to steer the ship through current waters while having the foresight to know what to expect over the horizon. Being an organizational leader - CEO, Executive Director, COO, CFO, etc. - requires constant attention to the organization's direction, its mission and purpose...Its programs, revenue streams, advocacy programs, communication practices and the list goes on. An organizational leader is the bridge between the board of directors, committees and staff, setting the tone of the organization. Ultimately, organizational leaders represent ...
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WordPress is one of the most ubiquitous web content management systems on the planet. With about 75,000,000 installs worldwide, it is one of the most common website platforms for organizations of all sizes. Nearly everybody has a WordPress site these days. With its impressive collection of functional plugins, easy-to-manage web pages, readily available themes, and a large development community, almost anyone can set-up and run a website with minimal effort. But, there are pitfalls to setting up something so simple. Given the tendency of most website operators to do a basic set up, it is no wonder that WordPress is probably one of the most targeted platforms ...
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Your LinkedIn page is an integral part of your job search strategy. Hiring managers and search firms are using Linked In as their number one place to troll for viable candidates. Don’t worry what your current employer may think. Just click on the NO button so when you update your profile no one is notified of changes. 1.Use Key Words –The 140 characters at the top of your LinkedIn profile are golden. Use them to indicate your job target and your top skills. Key words are used by hiring managers and search firms who are trawling for candidates. They are probably the most important part of your LinkedIn Profile. Use key words from the job descriptions ...
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It's the rare day, indeed, when I attend any kind of educational session and get to use the knowledge the very next day. Better, when that knowledge is just downright helpful. Interested? OK, so let me tell you a bit about Denny Wall's presentation at a recent NYSAE Technology SIG event. Titled 30 Cool Apps, that's what it was: 30 apps in about 45 minutes. Denny, true to form, started on time and covered them all, and, when done, added two bonus apps. Rather than list the 30 apps, I thought I would highlight a couple of them that I thought were particularly cool. DiffChecker.com was the one I used the very next day. I was reviewing non-consecutive ...
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As much as you prepare for an interview, things can go terribly wrong. A question that you never thought of comes up and you can’t answer it. The interviewer digs deeper into why you really left your last job or how did you get along with your boss. Or asks for an example of a skill set but you just can’t seem to come up with anything relevant. Here are some ways to recover: 1. WRITE AN INFLUENCING LETTER - Fight back by following up with a thorough influencing letter (email). It is not enough to write a simple “thank you” note or email. The follow-up email or “influencing letter’ is part of the interview process that ...
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Before the internet, there was no such thing as “THOUGHT LEADERS.” There were subject matter experts (SME’s), gurus, pros, and any number of other honorifics for people with expertise in a particular field. Now with the internet, social media, webinars, podcasts, and blogs you can become a thought leader. How do you do it? UPDATE YOUR LINKED IN PROFILE Unlike a resume, your LinkedIn profile tells more about you the person and how you can effect change, make a difference in people’s lives and careers. Use the 140 characters on top to highlight key words that express your expertise. Write a summary in your own words in the first ...
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We all would like to get the highest salary possible for a job we want, right? So how do you go about getting as close as possible to that number? Here are 5 tips to guide you through the process. 1. DO YOUR RESEARCH – learn what the going rate is for your job title, in your field, in your city. Salaries vary city to city, from industry to industry. Salaries in a non-profit organization are lower than the same job title in a for-profit company. You want a clear idea of the range that is reasonable for the job you are going for. Check out salary.com, vault.com or Glass Door to see the range of salary for your job target. 2. AVOID THE SALARY QUESTION ...
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Time and attendance – Give yourself plenty of time in the morning to take into account trains running late, inclement weather, or other unforeseen interruptions to your daily commute. Show up 15 minutes early. Put in a full day at work. First Impressions count – Smile, firm handshake, make eye contact. Clothing: dress appropriately from what you have seen during the interview process. Be aware of your body language, smile, look interested. Pick your outfit and lay out your clothes the night before. Pack your things and make your lunch, so you are ready to get up, shower, eat breakfast and go. Listen and Ask Questions – Take notes. ...
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